Simon Hogben
Lead Generation Specialist – Local SEO, Paid Ads & Automation
Simon Hogben is a search marketing specialist with over 10 years of experience, providing lead generation services for local service businesses across the UK and USA. The core focus is on delivering measurable results through Google Ads, Local SEO, and AI-powered automation, helping businesses get found by the right customers at the right time.
What services does Simon Hogben offer?
The primary services offered are Local SEO, Google Ads management, and a Complete Package that combines both. These services are supported by website design, secure hosting, and AI-powered lead management to create a comprehensive lead generation system.
Who are the typical clients?
Clients are typically local service businesses in the UK and USA, including plumbers, electricians, HVAC specialists, contractors, accountants, lawyers, doctors, and photographers. The strategies are tailored specifically for businesses that serve a local geographic area and need to generate qualified leads rather than just website traffic.
What is the approach to search marketing?
The approach is transparent, results-focused, and built on a deep specialisation in search marketing. It begins with a thorough consultation to understand a client’s business and goals. Strategies are then implemented with a focus on measurable results, tracked through monthly reports. There are no long-term contracts; services are provided on a rolling monthly basis, earning a client’s business through performance.
Below you can find more detail on the background, experience, and philosophy behind this approach.
The Story Behind the Specialisation
With over 10 years of experience in sales, marketing, and business development across multiple industries, one fundamental truth became clear: getting found by the right customers at the right time is everything.
That insight led to a deep specialisation in search marketing. Unlike traditional marketing that interrupts people with messages they didn’t ask for, search marketing meets customers exactly when they’re looking for solutions. When a homeowner searches “emergency plumber near me” or a business owner searches “small business tax services,” they’re ready to buy. That’s the power of search marketing.
Over the years, this specialisation has helped hundreds of local service businesses across the UK and USA—plumbers, electricians, HVAC specialists, contractors, accountants, lawyers, doctors, and photographers—dominate their local Google search results and generate consistent, predictable leads. This comes from a deep understanding of what works, what doesn’t, and how to navigate Google’s constantly changing algorithms.
Why Focus on Search Marketing?
The primary focus is search marketing through Google Ads and Local SEO. While supporting services like website design, hosting, and lead management systems are provided, social media management is not offered. This is because specialisation wins. By focusing on what works best—search marketing for local service businesses—exceptional results can be delivered.
This focused approach means better results for clients than a generalist marketer could ever deliver. When you engage with this service, you’re working with a specialist who lives and breathes search marketing for local service businesses—not someone who dabbles in it as one of many services.
The Approach
A belief in transparency, honesty, and delivering real results underpins the entire process. Here’s how it works:
- Listen first. Before any recommendations are made, the first step is to understand your current situation, your goals, and what’s preventing you from getting more leads from Google.
- Honesty about what’s possible. No guarantees, no overpromising. You’ll be told exactly what can be done, how long it will take, and what results you can realistically expect.
- Focus on measurable results. Every strategy implemented is tracked and measured. You’ll get monthly reports showing exactly what’s working, what’s not, and what’s being adjusted.
- No long-term contracts. Most clients work on a month-to-month basis. Business is earned every month by delivering results, not through contractual lock-in.
- Invested in your success. Your success is the ultimate metric. The commitment is not just to implementing strategies and moving on—it’s to seeing real, measurable improvements in your leads and revenue.
Why Local Service Businesses Choose This Service
This service is exclusively for local service businesses because of a deep understanding of their unique challenges. You’re not selling products online—you’re selling services locally. You need customers in your geographic area, not worldwide. You need leads that convert quickly, not just traffic. You need predictable, consistent lead generation, not vanity metrics.
With experience across hundreds of local service businesses in different industries, there is a clear understanding of what works for plumbers, what works for electricians, what works for accountants, and what works for photographers. This specialised knowledge means faster delivery and better results than a generalist who works with every type of business.
Clients choose this service because it is:
- Specialised – A focus on lead generation through Google Ads and Local SEO for local service businesses
- Experienced – 10+ years in marketing and sales, with over 100 local service business clients
- Transparent – No BS, no overpromising, just honest recommendations and measurable results
- Results-focused – A focus on your leads and revenue, not vanity metrics
- Flexible – No long-term contracts, no lock-in, just month-to-month partnerships
Let’s Work Together
If you’re ready to get found on Google and generate more leads for your local service business, the first step is a free consultation call. We’ll discuss your current Google visibility, your goals, and what’s preventing you from getting more leads.
There’s no obligation—this is just a chance to see if this service is a good fit and for you to get some honest recommendations about what might work for your business.
Ready to Generate More Leads?
Book a free 30-minute consultation. We’ll review your current visibility online, identify what’s working and what’s not, and discuss whether working together makes sense for your business.