Digital Marketing Blog

Simon Hogben | Digital Marketing Coach & Consultant

The term "Digital Marketing" refers to a set of marketing practices that enables businesses to reach out to potential customers via the Internet. This type of marketing allows companies to target sub-groups within their target audience, deliver relevant content and offers at the right time, track and measure the buying cycle, and boost sales. However, it is not just for businesses. You can use it to promote any product or business. Its main benefits are outlined below. While traditional methods of advertising may have limited reach, digital marketing enables you to reach a larger audience and target prospects who are most likely to buy. Another benefit of digital marketing is its cost-effectiveness, which allows you to track results on a daily basis and pivot as needed.



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